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We are the audiences and consumers of the internet-driven age. As consumers have evolved, so have their patterns and choices of purchasing. There’s a keen and observant pattern is noticed in their buying patterns, which are heavily influenced by customer reviews.
If you are sheerly interested in understanding, what are consumers’ reviews? Their impact and importance? And most importantly, the best online review platforms can help accelerate your brand’s image and growth. Then we’ve got you covered in this article. So brace yourself, and let’s get started with commencing and understanding the need for review platforms.
Why Do We Need Rating Platforms?
Reviews are of multiple types and patterns, some of them concern the product, or some may just stick to the regular overall service experience. Thus, to garner each service provider their concerned reviews, we require review platforms.
Reviews platforms act as a launch pad for the reviews that can further be statically embedded on the brand’s website and subsequent other social media platforms.
This is a brief introduction to the review platforms. Before we dive deep into selecting the best online review platforms, readers should have a bleak idea of the importance of customer reviews in our internet age for their brands and the customer also.
What are Customer Reviews?
Customer reviews and ratings are the first-hand impressions and experiences of the users/customers after availing of any service provided by the service providers. These reviews are based on how the customer liked your products, after-sales services, and overall managerial experience. Customer reviews can be unfiltered and blunt at times but have a lot of marketing scope if used correctly and strategically on the internet spectrum.
Further, we have highlighted the benefits and importance of customer reviews for the brands as well as the customers.
Importance of Customer Reviews for Brand
Customer reviews and ratings are very prominent in making or breaking your brand’s image out in the masses. A brand that is popping up in customer reviews is highly likely to have more eyes turning up towards it and gaining even more popularity among the masses.
The reviews help the brands in multiple ways, as follows:
- Positive image building
- Garnering more attention
- Improves SEO rankings
- Enhanced consumer base and reach online.
Likewise, the customers also benefit from these customer reviews discussed below.
Importance of Customer Reviews for the Customers
Customer reviews and ratings are essential for the brand’s popularity. However, it is also essential for the customers. We have curated a list of points that show the importance of customer reviews for the customer itself.
Coming across various customer reviews helps the customer in many ways:
- Better decision-making
- Better experience guaranteed
- Ease of choice
- Social proof
These are a few amazing ways customer reviews can benefit other customers.
Now having discussed the various benefits of customer reviews for both the brand and the customer, lets us get to know some of the best online review platforms.
Best Online Review Platforms you can’t Miss
These are some of our suggestions for the best online reviews platforms available in the reviews market. This list will assist our readers in understanding the current crowd favorites and popping review platforms;
1. Google reviews:
One of the most authentic and trusted online review platforms is Google Reviews. Being one of the leading search engines all over the world, trust and credibility are not questioned on this platform. Marketers and website enthusiasts can embed Google reviews on their websites and all social media handles.
One can embed Google reviews on their website using very efficient and optimal social media aggregator tools. These tools are designed to cater to the user’s needs and requirements of embedding desired reviews from desired platforms. Tools also have dedicated reviews widget that can be altered and customized as per preferences. In certain al, domains, Google reviews are a trusted and reliable reviews platform.
2. Facebook reviews:
Next up are Facebook reviews; apart from connecting pals and friends across the globe, Facebook as a prominent social media platform, also is a great reviews platform. This platform has over 1.9 billion users, which counts for a huge user base that can be channelized and marketed in the brand’s favor.
Facebook mostly works on a community basis; like-minded people come together and share their opinions and recommendations with fellow Facebook users. These recommendations work like magic and are highly influential. Thus, when website developers embed Facebook reviews on their brand websites, they can garner desired attention online.
3. G2 reviews:
This rating and review portal is highly regarded and reputed among internet audiences. Specializes mostly caters to software and its functioning but is considered very reliable.
The platform is extremely helpful and efficient in finding out about the actual customer service experience. B2B marketplaces across the globe mostly use G2 reviews. And these reviews seriously impact the scales of your business growth and sales margins.
4. Airbnb reviews:
Coming toward the purely customer favorite reviews platform while surfing the internet and looking for comfortable homestays and hotels is Airbnb reviews. Majorly focusing on the hospitality and hotel industry, these reviews provide social proof and backing for new and potential customers regarding the stay, facilities, and value for money factor. Marketers can embed Airbnb reviews on their websites to boost their website’s reputation and traffic.
5. Yelp reviews:
Lastly, we have Yelp reviews. These reviews have garnered more attention and popularity in recent times. The business model of Yelp reviews is mostly based on advertising revenue. Once you embed Yelp reviews on your website and other significant social media handles, you can steer desired audience attention to them, the reviews are less industry-specific and more earnest in almost any spectrum across the internet.
Over To You
Our readers, by now, would have had a fair idea about customer reviews’ importance and vitality. We have also highlighted some of the impeccable and best online review platforms to help our readers choose the most appropriate and suitable platforms per their business needs and requirements.
Also Read: Technical SEO Audit of Your E-commerce Site: How To Do It
